Esports on a Meteoric Rise in 2017

Okay…we all know that football is America’s favorite sport. Or…is it? NASCAR has a wide following. People still love to go to the ballpark in the lazy summer days to watch a Yankee hit a homerun. There are those who love to practically melt in the summer watching the Williams’ sisters prove that tennis is a ‘cool’ sport. And, there are gazillions of soccer fans all over the globe that make up a huge fan base that rivals that of football.

Super Bowl 50 Ads One of TV’s Hottest Commodities

  Super Bowl 50 Ads One of TV’s Hottest Commodities By Burt Carey With CBS announcing this week that it has sold virtually all of its advertising slots for Super Bowl 50, the anticipation of what those ads will be is heating up. The broadcast company has benefitted from the National Football League’s golden anniversary […]

Black Lives Matter Is Not An Advertising Slogan!

  Black Lives Matter Is Not An Advertising Slogan!   I’m Will Roberts, and this is the Daily Scream! Ahhh, here we go! Well, this weekend I did a lot of traveling and had the chance to stare at billboards and listen to the radio. Oh, if you’re 20 years old and under you might […]

When it Comes to Social Media: Take Advice From the Boy Scouts

   by James Moore Although it is most often associated with the Boy Scouts, their famous motto of ‘Be Prepared’, needs to be used by on and all in most every industry – especially when it comes to the digital world – this new year.   As everyone knows, 2013 went out and 2014 came […]

The Social Media Team’s Back to Basics

   by James Moore It is no wonder that small businesses are getting lost in the social media shuffle. It seems like every day new ideas, platforms, networks and more, arrive on the scene. There are companies sprouting up offering the ‘best of’ campaigns, and each CEO/owner out there is wondering what on earth they’re […]

Public Relations is the Key to a Lasting Impression

  The business world is built on first impressions. Whether it be the executive walking into a meeting with the right suit, tie and polished shoes in order to make his client feel comfortable; or a prospective employee writing out a resume making sure that every achievement they have earned is in bold type so […]

PR Versus Advertising: Which is More Necessary in 2013?

  PR Versus Advertising: Which is More Necessary in 2013?   Yes, there is a difference between public relations and advertising, although the two used to be farther apart on the creative scale before the world of social media came along. There are many companies and small businesses, however, who still believe that PR is […]